Though the masalawale.com is new the concept, it is backed by 40 years of tradition and experience. Mumbai in the 1980s, with mill areas where many Marathi-speaking working-class families lived. In Lalbaug, an area especially important to mill workers, a young man who had recently come from his village started a small business by renting shops. His journey from that small beginning to today’s Lalbaug masalawale.com has been quite a long and remarkable one. This business, started by Namdev Navghane, is now being run under the name Abhishek Stores by the second generation of the family. Even today, people come from faraway places — even from outside Mumbai — to Lalbaug to get their spices freshly made. The intense heat of May, heavy crowds, and the tiring process of traveling to get spices made — considering all these challenges, we came up with the idea of masalawale.com.
